******** Product Release ********
The philosophy behind myPages
At CarDealerPress (DealerTrend) we are always pursuing the best way to help dealers sell cars online. If you have been following us for any time at all you probably already know our philosophy on what perfection is when selling cars using technology. If not here it is in a nut shell:
Build relationships and trust just like you would offline and in person.
Really, there is no magic bullet that is going to sell more cars for you. Using Social Networks is one way to accomplish building trust, but as a person, not a brick and mortar dealership. People engage with people, not buildings.
This of course is why we chose to use WordPress in the first place. You can configure your sites to be uniquely you. Then freely create content to express what makes you different than the guy across the street. With a WordPress website that you own* there are NO restrictions on what you can to with it*. Okay so I’ll stop the rant there and answer the next question;
How can a dealership build relationships online?
The answer is the same way that you do offline, you take care of your customers one at a time with great salespeople. In any great organization it is the people that make the difference. In most cases good people can even overcome a bad product experience. After over 20 years in the car business I have seen some amazing salespeople build careers where customers line up and wait their turn to buy a car from them. Dealerships and managers have long pursued the ability to clone those top producers with continued sales training and CRM tools. Let’s face it, CRM tools in the automotive industry brought the promise of being able to duplicate the habits of successful salespeople. Scheduling follow up calls, birthday cards, etc. etc. The problem of course was getting people to change their processes to adapt to the technology.
Using technology to create the process
We have been working with salesperson sites for a couple years now and have fine tuned the formula so that they can fulfill all your needs as a dealership and salesperson. Take a few minutes to watch the following video (11 minutes to be exact) and you will be amazed at how technology when done right will accomplish so much. Dominate your market for SEO, Social Networking, Reputation Generation, and much more while using technology to create a process instead of trying to change your processes to fit the technology.
*while on your servers :).