This short video is designed to show you how to monitor what people are saying about you on the web. Using Google Alerts you will be notified immediately if someone is mentioning your dealership in blogs, forums, websites, or even news sites. Put yourself in a position to take action and keep you … [Read more...]
Google Analytics to get the most out of your marketing
Keep track of your successes and failures with Analytics. What's working, what's not and how can you make it better? Monitor your traditional marketing with web analytics. While advertising on TV, radio, newspaper, or even direct mail and email. You owe it to yourself and your dealership to measure … [Read more...]
How to manage your Google Local Business Directory listing
DATED MATERIAL Google has done a great job at getting the most relevant local businesses to the top of their search with Google Local Business Listings. However it is a gigantic task to make sure that all of the businesses have correct information. Below is a video of how to log into Google and … [Read more...]
The importance of being indexed by the Search Engines
Getting your site indexed by the Search Engines is step one to SEO. If Google, Yahoo, MSN, or the other Engines don't even know that your site and pages exists then the odds of it coming up as the number one hit is ZERO. For most dealerships, especially franchise dealerships getting the 'Home' page … [Read more...]
What is web indexing?
Simply put the major Search Engines use software programs called robots (also known as spiders, or crawlers) to go from link to link through the Internet in order to discover and catalog websites and their content. This process is called indexing and is what makes it possible for a search for … [Read more...]