CarDealerPress & DealerTrend
We opened our doors in 2001 when we noticed a specific niche that wasn’t being filled – optimized automotive websites. Yes, there were companies that were doing websites, but none of them were user friendly, nor did they meet the wants and needs of their customers. So we compiled a small team of highly talented programmers, designers, and developers with over 30 years combined experience in web development and 40 years of automotive experience to build optimized websites and software.
We’ve designed, launched, and managed several hundred websites specific to the automotive industry since 2001 and have revolutionized our model to make it even better! We embrace change, as technology is always evolving we aim to keep our clients ahead of the curve so they can better communicate with their current and future customers.
WordPress and CarDealerPress
Over the years we have seen many dealers attempt to build their own websites, either internally or with the help of their marketing agency. These attempts just about always end in a lot of money spent, frustration and ultimate failure. The biggest road block has always been the inventory and the need for merging data feeds, data management, and data exports. With our background of handling dealer inventory and our commitment to giving dealers what they want and truly need, we created our first WordPress plugin in 2007. We built hundreds of websites for clients using WordPress and have learned from every one.
Plug ‘n’ Play
Our goal from the beginning was to create a plug ‘n’ play solution. One that would allow dealers to build their own websites either internally, through a marketing agency, SEO company, or other source. Even though our original plugin was usable by anyone, there were some intricacies that made it difficult for the average user. Taking what we learned from the first 4 years, we rebuilt our plugin and API from the ground up in 2010-2011 and have been evolving it ever since.
The time is now if you want to OWN your dealership website and have full control of what it looks like as well as the content that goes on it. With full plug ‘n’ play you can add your Inventory to a WordPress website in a couple clicks*.
* We will need to get your inventory into our system first, but we will take care of that for you :).