Without a doubt the biggest topic of discussion and confusion in our industry right now is Search Engine Marketing in its many forms. To help shed some light on this subject and how it relates to the car business I am going to first start with a summary of what Search Engine Marketing is and the … [Read more...]
learning tech 101
In the book “The 7 habits of highly effective people” by Stephen Covey, Dr. Covey discusses the concept of the circle of concern vs. the circle of influence. The circle of concern being things that we have little or no no control over; like the economy or what the dealership in the next town is … [Read more...]
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