“The King” of adding content easily – Insights plugin by Vladimir Prelovac One of the great things about WordPress is the fact that it is super easy to embed content from outside sources. A couple of months ago I came across a plugin called “Insights” developed by Vladimir Prelovac that makes adding content even easier. More Info »
What is white hat and black hat SEO? The Internet presents the ability to make money or get 15 minutes of fame to anyone with a computer. With the Search Engines being the main source to these ends. Optimizing websites and taking measures to get to the top of the Search Engines is a big More Info »
With the importance of online reputation management it is very important to ask your happy customers for a review right? Well even though you ask, each visit to Google Places shows you with the same number of reviews. The reason is that even though your customers have great intention when they tell you they will More Info »
Matt Cutts and Longtail Search In this video Matt Cutts discusses a new update to Googles algorithm as it relates to longtail search. With our long time focus on longtail we have been seeing a steady increase over the last few years in how people search so this comes as no surprise.
This post and videos describes how you can use Google Analytics to track your marketing campaigns with precision. There is a lot of information already available in your Google Analytics that can help you in monitoring you website successes as well as failures, but tracking offline market will require that you use the steps outlined More Info »
This short video is designed to show you how to monitor what people are saying about you on the web. Using Google Alerts you will be notified immediately if someone is mentioning your dealership in blogs, forums, websites, or even news sites. Put yourself in a position to take action and keep you clients happy. More Info »
Keep track of your successes and failures with Analytics. What’s working, what’s not and how can you make it better? Monitor your traditional marketing with web analytics. While advertising on TV, radio, newspaper, or even direct mail and email. You owe it to yourself and your dealership to measure the results. There are many analytics More Info »
DATED MATERIAL Google has done a great job at getting the most relevant local businesses to the top of their search with Google Local Business Listings. However it is a gigantic task to make sure that all of the businesses have correct information. Below is a video of how to log into Google and add More Info »
Getting your site indexed by the Search Engines is step one to SEO. If Google, Yahoo, MSN, or the other Engines don’t even know that your site and pages exists then the odds of it coming up as the number one hit is ZERO. For most dealerships, especially franchise dealerships getting the ‘Home’ page indexed More Info »
Simply put the major Search Engines use software programs called robots (also known as spiders, or crawlers) to go from link to link through the Internet in order to discover and catalog websites and their content. This process is called indexing and is what makes it possible for a search for “pizza” to return 218,000,000 More Info »