Posts by @cardealerpress
Google Alerts to monitor web noise about your dealership
This short video is designed to show you how to monitor what people are saying about you on the web. Using Google Alerts you will be notified immediately if someone is mentioning your dealership in blogs, forums, websites, or even news sites. Put yourself in a position to take action and keep you clients happy.…
Read MoreHow to manage your Google Local Business Directory listing
DATED MATERIAL Google has done a great job at getting the most relevant local businesses to the top of their search with Google Local Business Listings. However it is a gigantic task to make sure that all of the businesses have correct information. Below is a video of how to log into Google and add…
Read MoreWhat is web indexing?
Simply put the major Search Engines use software programs called robots (also known as spiders, or crawlers) to go from link to link through the Internet in order to discover and catalog websites and their content. This process is called indexing and is what makes it possible for a search for “pizza” to return 218,000,000…
Read MoreSearch Engine Marketing and Optimization simply explained for car dealers
Without a doubt the biggest topic of discussion and confusion in our industry right now is Search Engine Marketing in its many forms. To help shed some light on this subject and how it relates to the car business I am going to first start with a summary of what Search Engine Marketing is and…
Read Morelearning tech 101
In the book “The 7 habits of highly effective people” by Stephen Covey, Dr. Covey discusses the concept of the circle of concern vs. the circle of influence. The circle of concern being things that we have little or no no control over; like the economy or what the dealership in the next town is…
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