How to share your Google Analytics Account There are times that you will want other people or companies to have access to your Google Analytics account. You could need help with the setup of goals or reports. Maybe there is an issue that needs trouble shooting. Whatever the reason sharing your … [Read more...]
Track Your OFFLINE Marketing With Google Analytics
Jared At NADA At the NADA convention in Las Vegas in February there were a few speakers that I wanted to sit in on, and Jared was one of them. With a crazy schedule and various conflicts the only time I was able to go to his session was a translated version. So needless to say it was entertaining to … [Read more...]
Setting Up Conversion Goals in Google Analytics
Out of the box, Google Analytics is basically just a hit counter with graphs -- at least that's the way it was described to me in the Google Analytics seminar that I attended earlier this year. The best information that you can gather will come from the customizations that you employ for your site's … [Read more...]
The secret to conversion is connecting the dots
Converting web visitors into leads on your car dealership website Conversion isn't near as mystical as it is made out to be. Just like SEO there are some basic principles that when applied just work. For the same reason wheels are always round and have no need to be reinvented so to is the … [Read more...]
Google Analytics Campaign Tracking
This post and videos describes how you can use Google Analytics to track your marketing campaigns with precision. There is a lot of information already available in your Google Analytics that can help you in monitoring you website successes as well as failures, but tracking offline market will … [Read more...]