Conversion
Setting Up Conversion Goals in Google Analytics
Out of the box, Google Analytics is basically just a hit counter with graphs — at least that’s the way it was described to me in the Google Analytics seminar that I attended earlier this year. The best information that you can gather will come from the customizations that you employ for your site’s goals…
Read MoreSocial Networking Sells
As I am going through draft posts that I have written, I came across this one. Not even sure why I hadn’t posted it yet. This message was very prevalent at DSES so I almost decided to wait and post it later. It is such an important message though that I don’t think it could…
Read More10 Content ideas for your automotive website or blog
Now that dealers are getting into blogging one of the top 3 questions that I get from dealers is what content should I put on my site. Although this is really a personal preference here are a few ideas. Maybe one will work for you or at least spark an idea that fits you and…
Read More3 steps to success online for car dealerships
Step 1 to successful online car sales Step one is really what not to do, but it is probably the most important thing to be successful online. You need to know that there isn’t a magic bullet! I know this is something that comes up quite a bit in seminars and on the automotive social…
Read MoreThe secret to conversion is connecting the dots
Converting web visitors into leads on your car dealership website Conversion isn’t near as mystical as it is made out to be. Just like SEO there are some basic principles that when applied just work. For the same reason wheels are always round and have no need to be reinvented so to is the techniques…
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