What is a Backlink?
A backlink is just a link from one website to another. The reason that backlinking is getting so much attention is because the Search Engines see each unique backlink as a vote for the site that it is linking to by the site that it is linking from. In addition to a vote for a site or specific content a backlink is another way for the Search Engines to determine and validate what the content is on the site being linked to. This is very important when you are trying to get your website seen in the Search Engines.