CarDealerPress

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How to manage your Google Local Business Directory listing

November 19, 2008 by @cardealerpress

DATED MATERIAL Google has done a great job at getting the most relevant local businesses to the top of their search with Google Local Business Listings.  However it is a gigantic task to make sure that all of the businesses have correct information.  Below is a video of how to log into Google and … [Read more...]

Filed Under: Automotive SEO, Branding, Internet Marketing, Reputation Management Tagged With:

The importance of being indexed by the Search Engines

September 21, 2008 by cardealerp

Getting your site indexed by the Search Engines is step one to SEO. If Google, Yahoo, MSN, or the other Engines don't even know that your site and pages exists then the odds of it coming up as the number one hit is ZERO. For most dealerships, especially franchise dealerships getting the 'Home' page … [Read more...]

Filed Under: Automotive SEO, Internet Marketing Tagged With:

What is web indexing?

June 24, 2008 by @cardealerpress

Simply put the major Search Engines use software programs called robots (also known as spiders, or crawlers) to go from link to link through the Internet in order to discover and catalog websites and their content.  This process is called indexing and is what makes it possible for a search for … [Read more...]

Filed Under: Automotive SEO, Internet Marketing Tagged With:

Backlinks – just one of the pieces to SEM and SEO

June 6, 2008 by cardealerp

What is a Backlink? A backlink is just a link from one website to another.  The reason that backlinking is getting so much attention is because the Search Engines see each unique backlink as a vote for the site that it is linking to by the site that it is linking from.  In addition to a vote for a … [Read more...]

Filed Under: Automotive SEO, Internet Marketing Tagged With:

Search Engine Marketing and Optimization simply explained for car dealers

May 31, 2008 by @cardealerpress

Without a doubt the biggest topic of discussion and confusion in our industry right now is Search Engine Marketing in its many forms.  To help shed some light on this subject and how it relates to the car business I am going to first start with a summary of what Search Engine Marketing is and the … [Read more...]

Filed Under: Automotive SEO, Internet Marketing Tagged With:

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