Matt Cutts and Longtail Search In this video Matt Cutts discusses a new update to Googles algorithm as it relates to longtail search. With our long time focus on longtail we have been seeing a steady increase over the last few years in how people search so this comes as no surprise.
DATED MATERIAL Google has done a great job at getting the most relevant local businesses to the top of their search with Google Local Business Listings. However it is a gigantic task to make sure that all of the businesses have correct information. Below is a video of how to log into Google and add
How to manage your Google Local Business Directory listing Read More »
Getting your site indexed by the Search Engines is step one to SEO. If Google, Yahoo, MSN, or the other Engines don’t even know that your site and pages exists then the odds of it coming up as the number one hit is ZERO. For most dealerships, especially franchise dealerships getting the ‘Home’ page indexed
The importance of being indexed by the Search Engines Read More »
Simply put the major Search Engines use software programs called robots (also known as spiders, or crawlers) to go from link to link through the Internet in order to discover and catalog websites and their content. This process is called indexing and is what makes it possible for a search for “pizza” to return 218,000,000
What is web indexing? Read More »
What is a Backlink? A backlink is just a link from one website to another. The reason that backlinking is getting so much attention is because the Search Engines see each unique backlink as a vote for the site that it is linking to by the site that it is linking from. In addition to
Backlinks – just one of the pieces to SEM and SEO Read More »
Without a doubt the biggest topic of discussion and confusion in our industry right now is Search Engine Marketing in its many forms. To help shed some light on this subject and how it relates to the car business I am going to first start with a summary of what Search Engine Marketing is and
Search Engine Marketing and Optimization simply explained for car dealers Read More »
In the book “The 7 habits of highly effective people” by Stephen Covey, Dr. Covey discusses the concept of the circle of concern vs. the circle of influence. The circle of concern being things that we have little or no no control over; like the economy or what the dealership in the next town is
