Internet Marketing
Longtail search
Matt Cutts and Longtail Search In this video Matt Cutts discusses a new update to Googles algorithm as it relates to longtail search. With our long time focus on longtail we have been seeing a steady increase over the last few years in how people search so this comes as no surprise.
Read MoreHow to manage your Google Local Business Directory listing
DATED MATERIAL Google has done a great job at getting the most relevant local businesses to the top of their search with Google Local Business Listings. However it is a gigantic task to make sure that all of the businesses have correct information. Below is a video of how to log into Google and add…
Read MoreThe importance of being indexed by the Search Engines
Getting your site indexed by the Search Engines is step one to SEO. If Google, Yahoo, MSN, or the other Engines don’t even know that your site and pages exists then the odds of it coming up as the number one hit is ZERO. For most dealerships, especially franchise dealerships getting the ‘Home’ page indexed…
Read MoreWhat is web indexing?
Simply put the major Search Engines use software programs called robots (also known as spiders, or crawlers) to go from link to link through the Internet in order to discover and catalog websites and their content. This process is called indexing and is what makes it possible for a search for “pizza” to return 218,000,000…
Read MoreBacklinks – just one of the pieces to SEM and SEO
What is a Backlink? A backlink is just a link from one website to another. The reason that backlinking is getting so much attention is because the Search Engines see each unique backlink as a vote for the site that it is linking to by the site that it is linking from. In addition to…
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