Digital Dealer 2012 Review

This year we were introduced to some amazing dealerships, products and people. The keynotes were outstanding but when I returned home I was asked, ‘So what earth shaking new thing did you take away?’. Well, truth be told, it was to ‘Go back to the basics’. To cultivate the people of a business. Their is no silver bullet product to take a business to the next level, it is the people in your business that have the greatest potential. Then, when armed with the right products . . . that is were the growth takes place. Below is a video that anchors this point called Acres of Diamonds. Would recommend everyone send this to your managers and ask them to focus on cultivating the diamonds in their departments and watch what happens!

Acres of Diamonds Video