The Basics of SEO as a Foundation to building a Site

Plan your website or microsite with SEO in mind

 

When you build an automotive website or microsite it is important to have a basic understanding of SEO.  Don’t worry it isn’t near as difficult as you think. SEO follows principles that we see everyday. Even the file system on your computer has the same structure that you want to follow.

If you think about it for a minute it make perfect sense, Google’s goal is to ensure a positive experience. Sending a user to a website that is organized well with a cohesive thought helps ensure an experience that deepens their trust of Google search.  It is also about the only way that software can determine the meaning of a site.

So as you watch this video start to imagine how you would design your next microsite or website, and in the next few videos I am going to show you how to do just that. Again, don’t worry if you follow along with each video you will soon find out just how easy the web has become.  You will be building your own sites and automotive SEO strategy in no time.

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