Plan your website or microsite with SEO in mind When you build an automotive website or microsite it is important to have a basic understanding of SEO. Don’t worry it isn’t near as difficult as you think. SEO follows principles that we see everyday. Even the file system on your computer has the same More Info »
The Basics of SEO as a Foundation to building a Site Read More »
WordPress as the car dealership website/microsite of the future Spring of 2010 I gave a presentation at Digital Dealer 8 titled WordPress as the website/microsite of the Future. A lot has happened in the short time since then, but one thing is for certain, WordPress is here to stay. The video below
WordPress as the website of the future Read More »
Google Reader is probably one of the best tools available on the web. I know that is saying a lot, but it is true. Google Reader is a very simple tool that puts the power of valuable information within your reach.
Using Google Reader to keep up with the latest Read More »
What is white hat and black hat SEO? The Internet presents the ability to make money or get 15 minutes of fame to anyone with a computer. With the Search Engines being the main source to these ends. Optimizing websites and taking measures to get to the top of the Search Engines is a big
White hat or black hat seo – the acid test Read More »
With the importance of online reputation management it is very important to ask your happy customers for a review right? Well even though you ask, each visit to Google Places shows you with the same number of reviews. The reason is that even though your customers have great intention when they tell you they will
How to ask your customers to post a review Read More »
This short video is designed to show you how to monitor what people are saying about you on the web. Using Google Alerts you will be notified immediately if someone is mentioning your dealership in blogs, forums, websites, or even news sites. Put yourself in a position to take action and keep you clients happy.
Google Alerts to monitor web noise about your dealership Read More »
DATED MATERIAL Google has done a great job at getting the most relevant local businesses to the top of their search with Google Local Business Listings. However it is a gigantic task to make sure that all of the businesses have correct information. Below is a video of how to log into Google and add
How to manage your Google Local Business Directory listing Read More »
Simply put the major Search Engines use software programs called robots (also known as spiders, or crawlers) to go from link to link through the Internet in order to discover and catalog websites and their content. This process is called indexing and is what makes it possible for a search for “pizza” to return 218,000,000
What is web indexing? Read More »
Without a doubt the biggest topic of discussion and confusion in our industry right now is Search Engine Marketing in its many forms. To help shed some light on this subject and how it relates to the car business I am going to first start with a summary of what Search Engine Marketing is and
Search Engine Marketing and Optimization simply explained for car dealers Read More »
In the book “The 7 habits of highly effective people” by Stephen Covey, Dr. Covey discusses the concept of the circle of concern vs. the circle of influence. The circle of concern being things that we have little or no no control over; like the economy or what the dealership in the next town is
