The secret to conversion is connecting the dots

Converting web visitors into leads on your car dealership website Conversion isn’t near as mystical as it is made out to be.  Just like SEO there are some basic principles that when applied just work. For the same reason wheels are always round and have no need to be reinvented so to is the techniques…

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Creating a Satellite-Site Strategy

How many times have you heard that you need to have a plan before doing anything online. Well here is your plan, this is a complete strategy on creating satellite sites for strong SEO. The end result will increase your main website’s search strength, add value to your customers and your community all while increasing…

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The Basics of SEO as a Foundation to building a Site

Plan your website or microsite with SEO in mind   When you build an automotive website or microsite it is important to have a basic understanding of SEO.  Don’t worry it isn’t near as difficult as you think. SEO follows principles that we see everyday. Even the file system on your computer has the same…

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White hat or black hat seo – the acid test

What is white hat and black hat SEO? The Internet presents the ability to make money or get 15 minutes of fame to anyone with a computer. With the Search Engines being the main source to these ends. Optimizing websites and taking measures to get to the top of the Search Engines is a big…

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Longtail search

Matt Cutts and Longtail Search In this video Matt Cutts discusses a new update to Googles algorithm as it relates to longtail search.  With our long time focus on longtail we have been seeing a steady increase over the last few years in how people search so this comes as no surprise.

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